Rebranded as Byline Bank the design became simple yet bold. Big bolded headlines, images convey action, movement or they are taken in their setting, no cutouts, with a gritty, rustic feel.
Following the rebranded feel but incorporating more information. These inserts were ideal to cross-sale the different services into the statements.
Rebrand was spread rigorously into our internal communications and graphics. Rebrand starts within the organization first.
Byway is Byline's internal employee's website logo which I created. I also was able to have some fun with it during seasons or special events.
